Shopee: 70,000 new local MSMEs benefit from 9.9 Super Shopping Day

FILE PHOTO: A sign of Shopee, the e-commerce arm of Southeast Asia’s Sea Ltd, is pictured at its office building in Singapore, March 5, 2021. REUTERS/Edgar Su/File Photo

Over 70,000 local micro, small and medium-sized enterprises (MSMEs) first-time participants had benefited from Shopee Malaysia’s 9.9 Super Shopping Day.

In a statement today, it said the top 50 local MSMEs across the platform recorded an average sale of about RM350,000 each based on single-day revenue performance as Malaysians adopted a “shop local first” approach.

“Sellers also saw a spike in sales during the 12 am to 2 am Midnight Madness Sale as user traffic surged by three times that of an average day in the first two hours of Sept 9, 2021,” it said.

Shopee’s chief operating officer, Terence Pang said the participation of more than 70,000 new local sellers shows that more Malaysian businesses are taking the digital approach.

“As we all are still grappling with the pandemic, we are humbled to play a part in providing local sellers with an avenue to connect with their customers.
“We look forward to helping them leverage Shopee’s integrated ecosystem and marketing support to capture new growth opportunities and reach online-first customers,” said Pang.
Meanwhile, Shopee said over 45 million items were sold within the first 99 minutes of the sale across the region, with more than 60 million vouchers claimed in the first two hours during the 9.9 Midnight Madness Sale.
“On the consumer front, Malaysians took the opportunity to stock up on face masks — mainly KF94 and KN95, recording sales of over 10 million pieces on Sept 9.
“Face shields and personal protective equipment (PPE) suits were also two of the most sought-after products as the fight against the pandemic continues,” it said.
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