There can be no denying that the cost of living across the board has increased substantially, in light of a more challenging economic outlook brought about by continued supply-chain disruptions, the ongoing Russo-Ukrainian war, and of course, a post-lockdown market. And unfortunately, it looks as though even some of our most basic grocery items will become more expensive owing to these circumstances.
Prices of Massimo bread to increase between RM0.10 to RM0.60
As reported by local paper Sin Chew Daily, local breadmaker The Italian Baker Sdn Bhd has announced that the prices of their products will see a price increase of between RM0.10 to RM0.60 across the board. Through a statement issued by the company’s chairman Jeremy Goon, the decision to increase prices was in light of both local and global inflation, which has drastically affected their business costs.
This is especially true in the case of logistic costs, as well as that of raw materials used in the manufacture of their baked goods. With that said however, Goon clarifies that they will continue selling their White Sandwich loaves at the same price, as the company recognises that it is an affordable pantry staple for many households.
“White bread should be an affordable staple for everyone, especially in times of economic downturn. We assure that consumers that they will continue to enjoy the same delicious taste and same exceptional quality at the same affordable price.
We will maintain our prices for as long as possible, and will keep the Massimo White Sandwich Loaf price unchanged for the foreseeable future.”
The price increase is expected to come into effect by tomorrow (October 15th, 2022), and will be the company’s second price in 2022 since January.
Rival company Gardenia had also announced a price increase across the board for all of their baked goods last month, citing rising costs as well as the introduction of the new minimum wage rate as factors behind their decision.