Get fashionably ready for Raya by shopping from these 7 homegrown fashion brands!

Recommendations for those who are prepping for Raya! Source: Melueur Studio, Whimsigirl, Zalia
Recommendations for those who are prepping for Raya! Source: Melueur Studio, Whimsigirl, Zalia

As we move well into the Holy Month of Ramadan, this means a couple of things; enjoying iftar with friends as well as family, and of course the countdown for Hari Raya Aidilfitri! Naturally, that also means bringing your outfit A-game for your family house visits as we gear up to partake in the celebrations together.

If you still haven’t picked out your Raya wardrobe for this year, then we’ve got just the ticket for you with seven homegrown fashion labels that you absolutely should be keeping tabs on to elevate your style!

(list is arranged in no particular order, prices are accurate as of writing and may be subject to change depending on any promotions or deals) 

7 stores you should check out for a stylish Raya this 2023

Hanna Rauda

With 3 boutiques all across Klang Valley and an online store, Hanna Rauda has been a staple for those looking for elegant and simple styles that put the wearer centrestage. And for mummies who want to make their Raya an extra special occasion with their daughters, the brand also offers matching mother-daughter outfits from their Lily Series!

Similarly, the menswear selections are a further extension of their ethos on simple, beautiful silhouettes, but with more concise selection than the womenswear. Prices start from around RM150, and you can even find other accessories to go with your new outfit.

Do take note that online order would take 7 working days for them to ship your order, so plan accordingly to receive your baju Raya on time! Feel free to check them out here or visit any of their boutiques at Kuang, Bukit Rahman Putra and Bangi.

Hanna Rauda featuring their Raya collection. Source: Hanna Rauda
Hanna Rauda featuring their Raya collection.
Source: Hanna Rauda

Caftanist

From batik to embroidery and satin, Caftanist is a brand that offers you the privilege of choice without having to look too far. Contrary to their name, the brand offers more than just billowy caftans, with their silhouettes spanning more traditional lines such as Baju Kebayas to newer, contemporary drapes, depending on your preferences.

Their Shimmer Raya 2023 collection is especially eye-catching with their jewel tone fabrics and delicate draping. For those who are looking for quality and elegance without breaking your bank balance, you’ll be glad to know that their prices start from RM169 here. For more information, visit their site here.

Caftanist's Emily Kaftanc ollection that comes in 10 different colours. Source: Caftanist
Caftanist’s Emily Kaftanc ollection that comes in 10 different colours.
Source: Caftanist

Zalia

Need something that you can wear on the everyday, but also jazz up with just a few simple touches for Raya? Then consider peeking into Zalia, a local brand that offers some versatile separates that work for the day-to-day, just as well as they do for that kenduri at dusk. Don’t let their ‘Basic’ range fool you, as the right combination of strategically picked jewelries can take you from corporate girlboss to social butterfly.

The price range is definitely at the more affordable area with pieces going as low as RM99. Available exclusively on fashion e-commerce platform Zalora, check out their full range this Raya by tapping here.

Zalia is a store exclusively on Zalora and it comes with plenty of styles suitable for Raya and everyday wear. Source: Zalia
Zalia is a store exclusively on Zalora and it comes with plenty of styles suitable for Raya and everyday wear.
Source: Zalia

Poplook

Poplook is definitely best known among the young and trend-conscious crowds for their more current, updated styles that skirt the line between minimal and chic. Come this Raya, the band debuted a four-part look book that featured the use of many pastoral florals, lending a fresh touch for this year’s festivities.

Prices here start from RM149, and parents won’t have to shop separately as the brand also features a bunch of styles for children as well. Click here to check them out!

Poplook featuring their Salma blouse and skirt. Sizes go up to 4XL. Source: Poplook
Poplook featuring their Salma blouse and skirt. Sizes go up to 4XL.
Source: Poplook

Whimsigirl

Looking to stand out from the crowd, without being too shouty about it? Whimsigirl is the place to be for you. With their latest Raya collection appropriately dubbed ‘Eid girl: Luar Biasa‘, their festive collection debuts a series of separates that add unexpected touches and details in otherwise deceptively unassuming designs, giving them a visual twist.

Better still, their sizes run up to XXL, making them a great choice for bodies of all sizes. But do keep in mind that prices here do start a little more steep at RM228. To view their entire collection, tap here!

Whimsigirl featuring ther Eid girl: Luar biasa collection which includes comfortable pants. Source: Whimsigirl
Whimsigirl featuring ther Eid girl: Luar biasa collection which includes comfortable pants.
Source: Whimsigirl

Melueur Studio

For those who are going for a soft yet modest and elegant look, Melueur Studio’s selection of modest wear is a great place to browse, what with their palette of generally more muted shades. Other than that, they also feature some effortlessly cool and relaxed loungewear sets that not only look elegant, but are also supremely comfortable to wear for long hours; perfect for multiple house visits.

Prices here start from RM179, but they’re currently having a 40% sale on some of their items! To purchase, click here.

Melueur Studio offers basic Raya outfits with soft colours colours, giving it a modest and soft yet minimalistic look. Source: Melueur Studio
Melueur Studio offers basic Raya outfits with soft colours colours, giving it a modest and soft yet minimalistic look.
Source: Melueur Studio

Bayu Somerset

Old is gold, as the saying goes, and where Baju Raya is concerned, you just can’t go wrong with traditional pieces. And if that’s the ethos you believe in for your festive #OOTD this year, then consider shopping from Bayu Somerset’s lookbook.

With an extensive array of Baju Kurung designs featuring everything from demure floral prints that will surely bring back some sense of novel nostalgia, to more daring batik looks in their collaboration with Bunga Dan Bintang, you’re sure to find something truly retro chic. Prices start from RM99, with sizes also going up to XXL, making this another fabulous option for all body shapes. To check them out, tap here.

Bayu Somerset featuring their kurung collection with the cheapest item priced at RM99. Source: Bayu Somerset
Bayu Somerset featuring their kurung collection with the cheapest item priced at RM99.
Source: Bayu Somerset

Happy shopping Malaysians, here’s to a fun and lively celebration this Raya!

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