Casio Malaysia has officially announced another stunning collaboration model with the fashion brand, AGAINST LAB. This is the second time Casio will collaborate with AGAINST LAB. in launching a limited-edition G-SHOCK DW-5600AL24 in Southeast Asia – Malaysia, Singapore, Thailand, Indonesia, Philippines.
G-SHOCK x AGAINST LAB. launches special collaborative model!
Origins of the DW-5600
Founded in the 80s, the DW-5600 model inherits the DNA of the very first G-SHOCK, which square design symbolises the origin of G-SHOCK, through tireless efforts and continuous innovation. A slapshot by a professional hockey player sent this G-SHOCK into history, and literally, into a goalie’s mitt. This is the quintessential G-SHOCK, born from a developer’s belief that he could create a watch that would not break even if dropped. In terms of specifications, it is definitely shock-resistant, has a 200-metre water resistance, and has a backlight ability to display text or feature, allowing for better visibility in the dark.
Concept of Nostalgia, Music & It’s Way of Life
This special collaboration model takes inspiration from The Universal Language that connects us all – music. Taking us back to the days of the era of cassettes (1970s – 1990s), cassettes were the medium choice for listening to music for many people, and thus played a significant role in shaping the music scene at that time.
Despite the changing times, cassettes still hold a special place in the hearts of many music lovers, as they represent a time when music was more than just a commodity; it was a way of life.
Drawing inspiration from AGAINST’s deep influence from the Hip-Hop genre, and the Casio G-SHOCK DW-5600 model boasting a strong retro aesthetic that pairs well with the cassette tape’s appearance, together other similar elements, comes forth a special new collaboration model that connects us all – the AGAINST X G-SHOCK DW-5600 “The Universal Language” watch.
Special Watch Design Inspired by Cassette Tapes
The design language of cassette-tape components is adopted as the main design element for this collaboration. The overall look is a matte white base, decorated with unique details of the cassette tape.
Circular elements in a pop-of-color representative of neon color coding labels, the AGAINST LAB. logo printed in typewriter font similar to that of label name stickers for cassette tapes, and subtle screw designs that can commonly be found on cassette tapes holding the mechanism together, adorn the watch band. The loop of the watchband also has ‘side’ indication (A-SIDE) designs printed on it, further elevating the look.
A clean ‘AGAINST’ label in bright pink is on the watch face, accompanied by a unique LED backlight logo representative of sound wave graphs, relating back to the influence of music on this watch collab. Finally, the whole concept is solidified with the AGAINST LAB. ‘A’ logo, engraved on the case back for bold simplicity.
Special Watch Design Inspired by Cassette Tapes
The special box packaging sports a retro black-and white-look in an old paper texture as the background. The box is also decorated with the same neon color coding labels and typewriter-font label elements. The watch title ‘THE UNIVERSAL LANGUAGE’ is printed on the box for emphasis.
The tin that holds the watch has a silver chrome finishing, and the collaborators’ names – G SHOCK/ AGAINST LAB. printed around it. For the finishing touch, the AGAINST LAB logo is delicately printed on the tin cover.
Retailing at RM 595, you can get hold of this special model at the followings: –
1. G-SHOCK X AGAINST LAB. “THE UNIVERSAL LANGUAGE” POP-UP STORE from
25th May 2024 to 3rd June 2024
2. CASIO Malaysia Official Website, Lazada Official Store and AGAINST LAB. Webstore
from 26th May 2024 onwards
3. G-SHOCK stores / G-Factory Stores / Selected Key Dealer stores and Atmos stores
from 27th May 2024 onwards.
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