Skechers appoints Park Seo Jun as regional brand ambassador

Skechers, The Comfort Technology CompanyTM and a global leader in lifestyle and performance footwear, is proud to announce Park Seo Jun as its Regional Brand Ambassador for Singapore, Hong Kong, Macau, Malaysia, Thailand, and Vietnam. In his newly-appointed role, the well-acclaimed South Korean actor will front the 2021/22 campaigns of six key growth markets for Skechers. Park Seo Jun’s first official appearance will be in the key campaign for Skechers D’Lites 4.0 collection, one of the brand’s best-selling unisex styles since its debut in 2007, as well as Stamina Airy, a lightweight, super comfortable sneaker range with Air-Cooled Memory Foam insole.

Holding high regard to the appointment, Park Seo Jun said, “I feel very honoured and happy to be the new Skechers Regional Brand Ambassador. Shoes are important for people like me, who are always on the move. I strongly recommend Skechers, which is not only stylish, but also really comfortable to wear! I can’t wait to share my favourite Skechers looks with everyone and hope all of you will like them too!”

Park Seo Jun made his debut in the South Korean entertainment industry in 2011 when he appeared in the music clip of Bang Yong-guk’s single titled ‘I Remember’. Some of his best-known works, to date, are for his roles in television series, such as Kill Me, Heal Me (2015), What’s Wrong with Secretary Kim (2018), Itaewon Class (2020) and Record of Youth (2020), among others.

Over the last decade, Park Seo Jun has demonstrated incredible acting range and determination to continually embrace challenges and improve on his craft, which
have landed him in high-profile roles of dramas and movies, including the highly-anticipated American superhero film, ‘The Marvels’. Combined with boyish good looks and innate charisma, his immense popularity has transcended language, age and geographical boundaries.

In addition to being an all-rounded “Hoon-Nam” (or charming and kind-hearted person) with strong work ethics, Park Seo Jun’s clean-cut, down-to-earth and versatile personal style aligns with Skechers’ long-standing brand equity of offering ultimate comfort with style. From sporty shoes that perfectly fit into his always on-the-move schedule and fitness regime to casual sandals for fuss-free days and special collaboration collections that add an extra charm to his personality, Skechers brings out the many facets of Park Seo Jun and helps him explore the different pursuits that life brings, in comfort and style.

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