New York City is famous for its vibrant advertising culture, and billboards play a significant role in the city’s iconic skyline. For some people, appearing on a billboard in New York could be a lifelong dream or something to tick off on a bucket list. Regardless of how one perceives it, it’s definitely a surreal feeling seeing yourself on the billboards of New York.
M’sian influencer reveals that she had spent RM180 to appear on a billboard in New York
According to a TikTok video posted by a Malaysian content creator, Ivor, she mentioned that she had spent RM180 to appear on a billboard located in Time Square, New York. Breaking down the cost, she shared that the total cost would be about $5,000USD (RM23,110) per day.
Source: Ivor (TikTok)
However, the silver lining is that there are companies who would purchase the billboards for a month and allocate time slots to those who wish to promote their items on the billboard.
“The companies who buy over the billboard for a month would then allocate a 15-second time slot to those who are interested and they would only charge $40USD (RM180) for it”, she said.
Source: Ivor (TikTok)
She then shared that the procedure is rather easy as they only have to select the time slots they desire, then submit a square ratio video to the company. The company will then proceed with the video submission review in under an hour and once it has been approved, the video will be scheduled to appear based on the chosen time slot.
“I only found out about this the night before I was flying back and didn’t have any materials to use”, she mentioned.
Source: Ivor (TikTok)
Due to the time constraint, she had to film a short video right away and sent it in for submission before leaving. Thankfully, after a few rejects, she was able to finally get the video ready for her allocated time slot. She then showed that she managed to film herself watching her own advertisement on the billboard, adding on that it’s the best RM180 she has ever spent.
Would you spend $40 just to be on the billboard in New York? Let us know!
Watch the video below:
@ivor_xianz Replying to @hzlntttttt how to feature yourself on Timesquare billboard New York 🇺🇸❤️😂 #timesquarenewyork
♬ original sound – Ivor trying so u dont hve to – Ivor trying so u dont hve to
