Starting out as a passion project, Felicia who completed her biomedical science degree in the UK has decided to take a leap of faith by quitting her corporate job in banking! With her persistence and dedication in building her business, she was able to create a brand for herself, hence the beginning of Tiny Afters.
This M’sian woman quits her corporate job to start a mini tart business!
Speaking to Wau Post, Felicia shared that this passion of her started few years back where she initially focused on cakes. However, as the pandemic hit, she quickly realised that people are less likely to purchase cakes from her as they would generally want them in smaller portions.
With the support and help from her mother, she decided to pivot from making cakes to tiny tarts, where the appeal was much stronger. After juggling a full-time job and her passion project for over 2 years, Felicia has decided to devote all her time into her project, hoping to make it into a viable business.
“There wasn’t a single motivating factor that made me take the leap of faith. I just wanted to do something for myself”, she said.
Adding on to it, Felicia mentioned that the pivot from one industry to another wasn’t something she took lightly. Weighing her options, she was grateful that her part-time hustle was able to present her an opportunity to switch industries.
“I also didn’t have any major commitments, so the transition wasn’t too difficult”, she mentioned.
“It’s going to be a bumpy ride & I’m ready for it”
When asked if she felt scared during her transition, the 25-year-old baker revealed that she was more excited for her upcoming journey instead.
“I had a clear goal in mind and that gave me the confidence and resilience to build Tiny Afters. I was excited to see what would unfold”, she added.
Making tart pastry from scratch, Felicia mentioned that this was by far one of the most challenging things about her business. Prior to investing in machines, Felicia would mould the tart pastries by hand, and it was really time consuming. With the profit she made, she was able to invest in a tart presser, which helps her make use of her time more efficiently while maintaining the quality and consistency of her tarts.
After a year and 9 months of pushing herself, Felicia currently has 5 full-time employees who help her with her business. If you’re interested in Felicia’s tiny, assorted tarts, feel free to check her out here.
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